The challenge
A pharmaceutical company talks to two very different audiences. It had to be a useful everyday source for families, and give doctors and pharmacists news that is simple and clear.
Since 2013
JGL
A content portal, a loyalty programme and social media for a leading Croatian pharmaceutical company.
- Content
- Social media
- Community
- Newsletter
- Advertising
What we did
We looked after the company website, the JGL Obitelj content portal, its social channels and its campaigns. In 2018 we created Mamina škrinjica, a loyalty programme for expectant mothers and parents. Every month we also sent JGL Glasilo, a newsletter for thousands of doctors and pharmacists in Croatia and Bosnia and Herzegovina.
- 92,000+fans and followers
- 47,000+loyalty members
- 4social channels
The result
More than 92,000 fans and followers across Facebook, LinkedIn, Instagram and YouTube, and more than 47,000 members in the loyalty programme.