The challenge
The cluster promotes the activities, sights, events and people of the whole of northwest Istria. All of it had to come together as one destination, interesting to guests from several countries and throughout the year.
2012 – 2020
Colours of Istria
Eight years of digital presence for the tourism cluster of northwest Istria.
- Content
- Social media
- Advertising
- Newsletter
- E-books
What we did
We wrote the website content, created and ran the blog, sent a monthly newsletter in four languages and ran the conversation on five social networks. We also made the e-books Istra Bike and Istra Gourmet, and the booklet Why Northwest Istria?, made for the most influential travel journalists.
- 140,000+friends of the destination
- 200+ad campaigns
- 5social networks
The result
More than 200 campaigns brought over 140,000 friends of the destination from Croatia, Slovenia, Italy, Austria and Germany. We also took part in the first Wine&Walk festival, a format other destinations have since adopted.