The challenge
The park needed a clear plan for its digital channels: how to speak with one voice everywhere, and how to reach visitors from many markets.
Since 2013
Krka National Park
The digital presence of a national park, with a community from 128 countries.
- Strategy
- Content
- Social media
- Advertising
- Mobile app
What we did
At the end of 2013 we wrote a complete digital strategy for the park and went on to carry it out. We ran five social networks, produced the content, designed a mobile app and dozens of promotional materials, and ran more than 80 ad campaigns across nine markets.
- 1.2Mvisitors a year
- 20M+website visits a year
- 150Kpeople in the community
- 128countries
The result
The park grew from 700 thousand to 1.2 million visitors, and its revenue from about €10.6 million to about €26.5 million.